Aug
6
Quite simply, it was clear to me that people would not be rushing to the store to buy Nikes after seeing that commercial, but rather rushing to youtube or itunes to hear or download the song. I even imagined those who would be rushing to blogs to question how I could allow this to happen and the subsequent discussion of the ethical treatment of factory workers and how new minds would be informed and enlisted in the struggle for ethical change.
Saul Williams comments on his song appearing in a Nike ad at Drowned in Sound. (via Sean Adams)